Day: December 5, 2015

middle class

The African Middle Class-Hype or Opportunity? No Comments

One of the most common words used in the last few years is ‘Africa’s rising middleclass’. But what is the actual size of the continents middle class? Pundits argue that some major international corporations have already paid a heavy price for overestimating the actual size of Africa’s middle class. In the second half of 2015, a leading retail agency in the world announced that it is...